Colour

When I decided to make my idents for the Imperial War Museum the first thing that came into my head was the colour pallette I would use; I instantly knew that I wanted it to be very limited in colour so it would show some of the grittyness of previous wars. After doing some general research for the project I came across some propaganda posters from the 1st two world wars; the colours featured on them are a mixture of red, brown and yellow tones which at the time of making was all that was available to printers. After seeing the posters i decided that it would be cool for my idents to have a similar colour scheme which could be mixed with archive footage from the wars. I am also aware that the second poster below is an American one, however the colour is what is important here.