Friday, 16 October 2009

And we're off....

After much deliberation I finally figured out which brief I'm going to work on and why. I decided to go with Brief B which is to make six 5 second idents for the National Gallery, however I felt the brief was not entirely to my liking as well as not entirely practical in what it was asking so I made a couple small changes. The first change was for the location I would be doing the idents for, I personally dont have much interest in the National gallery and thought it would be better to choose somewhere which would provide a more enjoyable work process for me, so after writing up a huge list of possible places including the Natural History Museum and the Imperial War Museum, I decided that the ideal choice would be the Science Museum. The second change was the time limit for the idents; 5 seconds is just not long enough to display a suitable amount of information about the museum itself and what it does, so I've decided that increasing the time limit to a maximum of 10 seconds will allow for more information to be presented to the audience.

I decided to work on Brief B because it allows for a lot of flexibility in the work and it doesn't rely on just one particular part of the production process but requires you to do it all which includes pre-production, production and post-production, this will mix the jobs up which I found very appealing because I usually get bored when I'm stuck doing one task for too long ; it gives the opportunity to try out a variety of different ideas and processes and basically explore my capabilities and find both my strengths and weaknesses. The project itself will require much use of After Effects which is one of the main reasons I chose this brief; after looking at many idents around the web and on TV it is clear that compositing is a major part of an idents production and is definitely something I want to explore in more depth, doing this brief will allow me to do that as I feel I am better suited to a role in post-production rather than any of the more common roles associated with animation such as modelling, animating or rigging.